Find Your New Toyota Model at Firelands Toyota

With Toyota Safety Sense standard on every model, and a wide range of styles from sports cars to practical SUVs and pickup trucks, the value offered by new Toyota models is tough to beat. Paired with ToyotaCare, which cover normal factory scheduled maintenance for 2 years or 25,000 miles, that value is enhanced even further.

2024 Toyota Prius Prime Hatchback Overview

The standard features of the Toyota Prius Prime SE include 2L I-4 150hp hybrid powertrain , 2-speed CVT transmission with overdrive, 4-wheel anti-lock brakes (ABS), Drive Connect Cloud Navigation (1-year trial subscription) integrated navigation system with voice activation, Side seat mounted airbags, Curtain 1st and 2nd row overhead airbags, rear side impact airbag, Airbag occupancy sensor, Air conditioning, 17" aluminum wheels, Cruise control, Full-Speed Range Dynamic Radar Cruise Control (DRCC) distance pacing, ABS and driveline traction control

2024 Toyota
Prius Prime Hatchback

Starting at: $32,975

  • Manufacturer Offer

    Get 4.99% APR for 60 Months on a new 2024 Prius Prime.

    * Read full offer details
    Applies to select new 2024 Toyota Prius Prime.

    * Disclaimer(s)

    • Qualified buyers can finance a new 2024 Prius Prime at 4.99% APR for 60 Months. APR: Qualified customers who finance a new 2024 Prius Prime can receive as low as 4.99% APR for 60 months with 60 monthly payments of $18.87 for every $1,000 financed. Terms available on approved credit through Toyota Financial Services (TFS) at participating Toyota dealers. For only very well qualified customers. Amount financed, down payment amount, and credit worthiness may impact availability of offer. Dealer contribution may vary and could affect price. Individual dealer prices, other terms and offers may vary. Must take retail delivery from dealer's stock and terms subject to vehicle availability. Cannot be combined with TFS Lease Cash, Down Payment Assistance, Trade-in Assistance, Customer Cash, Lease, Lease Subvention Cash. See your participating Toyota dealer for details. Dealer sets final price. Offer available in IN, KY, MI, OH, TN regardless of buyer's residency; void where prohibited. Expires 09-02-2025. Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation (TMCC). Retail installment accounts may be owned by TMCC or its securitization affiliates and lease accounts may be owned by Toyota Lease Trust (TLT) or its securitization affiliates. TMCC is the servicer for accounts owned by TMCC, TLT, and their securitization affiliates.Customer Cash can be combined with Standard TFS APR & non subvented leases.*For Toyota hybrid, plug-in hybrid, and fuel cell and battery electric vehicles beginning with model year 2020, the hybrid (HV) battery is covered for 10 years from original date of first use or 150,000 miles, whichever comes first. Coverage is subject to the terms and conditions of your New Vehicle Limited Warranty. See Owner’s Warranty and Maintenance Guide for details.**ToyotaCare covers normal factory scheduled maintenance for two years or 25,000 miles, whichever comes first, and 24-hour Roadside Assistance is included for two years, unlimited mileage (Note: bZ4X, Mirai, Prius and Prius Prime include enhanced ToyotaCare and/or Roadside Assistance). Roadside Assistance limits towing distances and locations and does not include parts and fluids, except emergency fuel delivery for certain vehicles. Excludes rental company fleet sale vehicles. See your Toyota dealer for additional restrictions and exclusions. Valid only in the continental U.S.Delays in new vehicle shipments not in the control of dealer may impact customer delivery date and offer eligibility. Supply limited. Truth in Lending Act Disclosure: Down payment will vary with APR and credit. For example, 4.99% APR with $2,500 down payment provides for 60 monthly payments of $18.87 per $1000 financed for qualified buyers. 4.99% APR for a term of 48 months corresponds to a monthly cost of $23.02 per $1000 financed. 5.99% APR for a term of 72 months corresponds to a monthly cost of $16.57 per $1000 financed. 4.99% APR for a term of 36 months corresponds to a monthly cost of $29.97 per $1000 financed. 4.99% APR for a term of 24 months corresponds to a monthly cost of $43.87 per $1000 financed. The rates described are for estimation purposes only; you may not be able to finance at this rate.

      See Trims

  • Manufacturer Offer

    Get $5,000 TFS Lease Cash on a new 2024 Prius Prime.

    * Read full offer details
    Applies to select new 2024 Toyota Prius Prime.

    * Disclaimer(s)

    • Qualify for $5,000 TFS Lease Cash on a new 2024 Prius Prime TFS Lease Cash: $5,000 Cash from Toyota Financial Services, Inc. on the lease of a new 2024 Prius Prime from participating dealer's stock and subject to vehicle availability. Must lease through your dealer and Toyota Financial Services to qualify for cash and cash must be applied as capitalized cost reduction on lease. There is no cash back option. Lease terms on approved credit. Not all customers qualify. Cannot be combined with TFS Finance Cash, Down Payment Assistance, Trade-in Assistance, Customer Cash, APR, Finance Subvention Cash, Lease Subvention Cash. Offer available in IN, KY, MI, OH, TN regardless of buyer's residency; void where prohibited. Expires 09-02-2025. See your participating Toyota dealer for details. Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation (TMCC). Retail installment accounts may be owned by TMCC or its securitization affiliates and lease accounts may be owned by Toyota Lease Trust (TLT) or its securitization affiliates. TMCC is the servicer for accounts owned by TMCC, TLT, and their securitization affiliates.Customer Cash can be combined with Standard TFS APR & non subvented leases.**For Toyota hybrid, plug-in hybrid, and fuel cell and battery electric vehicles beginning with model year 2020, the hybrid (HV) battery is covered for 10 years from original date of first use or 150,000 miles, whichever comes first. Coverage is subject to the terms and conditions of your New Vehicle Limited Warranty. See Owner’s Warranty and Maintenance Guide for details.**ToyotaCare covers normal factory scheduled maintenance for two years or 25,000 miles, whichever comes first, and 24-hour Roadside Assistance is included for two years, unlimited mileage (Note: bZ4X, Mirai, Prius and Prius Prime include enhanced ToyotaCare and/or Roadside Assistance). Roadside Assistance limits towing distances and locations and does not include parts and fluids, except emergency fuel delivery for certain vehicles. Excludes rental company fleet sale vehicles. See your Toyota dealer for additional restrictions and exclusions. Valid only in the continental U.S.Delays in new vehicle shipments not in the control of dealer may impact customer delivery date and offer eligibility. Supply limited.

      See Trims

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Specifications

  • Rear cargo - liftgate
  • Power door mirrors
  • Heated door mirrors
  • Bumpers - body-color
  • Engine liters - 2.0L
  • Compressor - Not Available
  • Cylinder configuration - I-4
  • Horsepower - 150hp @ 6,000RPM
  • Torque - 139 lb.-ft. @ 4,400RPM
  • Number of valves - 16
  • Variable valve control
  • Engine location - front
  • Hybrid electric powertrain type - PHEV (plug-in hybrid electric vehicle)
  • Hybrid traction battery gross capacity (kWh) - 14
  • Hybrid traction battery all electric range - 44 miles
  • Hybrid traction battery electric + ICE total range - 600 miles
  • Electric motor horsepower - 161hp @ RPM
  • Hybrid system net power - 220hp @ RPM
  • Recommended fuel - Regular Unleaded
  • Transmission - continuously variable automatic
  • Mode select transmission
  • Drive type - front-wheel
  • Limited slip differential - brake actuated
  • Fuel economy combined - 127mpge
  • Fuel tank capacity - 10.6gal.
  • Alternator hybrid electric motor
  • Starter hybrid electric motor
  • Hybrid system combined power torque - 139 lb.-ft.
  • Electric motor 1 torque - 153 lb.-ft.
  • Standard fuel economy fuel type - gasoline
  • Fuel economy (Alternate 1) fuel type - electric
  • Hybrid traction battery voltage - 266
  • Hybrid traction battery number of cells - 72
  • Hybrid traction battery type - lithium ion (Li-ion)
  • Hybrid traction battery capacity (Ah) - 51.0
  • Hybrid traction battery onboard charger (kW) - 3.5
  • Hybrid traction battery charge time (hrs) @ 120VAC - 11.0
  • Hybrid traction battery charge time (hrs) @ 240VAC - 4.0
  • Fuel economy equivalent measure
  • Fuel economy combined (kWh) - 26 kWh/100m
  • Powertrain number of motors - 1
  • Basic warranty - 36 months/36,000miles
  • Powertrain warranty - 60 months/60,000miles
  • Corrosion perforation warranty - 60 months/ unlimited distance
  • Roadside assistance coverage - 36 months/ unlimited distance
  • Maintenance warranty - 24 months/25,000miles
  • High voltage electrical system warranty - 96 months/100,000miles
  • Traction battery warranty - 120 months/150,000miles
  • Four wheel independent suspension
  • Front anti-roll bar
  • Rear anti-roll bar
  • Power steering
  • Alloy wheels
  • Front tires - 195/60HR17.0
  • Rear tires - 195/60HR17.0
  • Wheel size - 17"
  • Engine displacement - 2.0 L
  • Engine horsepower - 220hp @ 6,000RPM
  • Engine torque - 139 lb.-ft. @ 4,400RPM
  • Engine bore x stroke - 80.5mm x 97.5mm (3.17" x 3.84")
  • Compression ratio - 14.00 to 1
  • Payload - 390kg (860lbs)
  • Curb weight - 1,570kg (3,461lbs)
  • GVWR - 2,030kg (4,475lbs)
  • Exterior length - 4,600mm (181.1")
  • Exterior body width - 1,781mm (70.1")
  • Exterior height - 1,420mm (55.9")
  • Wheelbase - 2,751mm (108.3")
  • Turning radius - 5.2m (17.2')
  • Front legroom - 1,077mm (42.4")
  • Rear legroom - 912mm (35.9")
  • Front headroom - 965mm (38.0")
  • Rear headroom - 925mm (36.4")
  • Front hiproom - 1,389mm (54.7")
  • Rear hiproom - 1,313mm (51.7")
  • Front shoulder room - 1,405mm (55.3")
  • Rear shoulder room - 1,341mm (52.8")
  • Passenger volume - 2,583L (91.2 cu.ft.)
  • Interior rear cargo volume - 575 L (20 cu.ft.)
  • Interior maximum rear cargo volume - 756 L (27 cu.ft.)
  • Greenhouse Gas Score (GG) - 10
  • AM/FM radio - SiriusXM
  • Satellite radio trial duration with new vehicle purchase (months) - 3
  • Radio data system
  • Steering wheel mounted audio controls
  • Speakers - 6
  • Turn-by-turn navigation directions - Destination Assist (1-year trial subscription)
  • Wireless phone connectivity - Bluetooth
  • 1st row LCD monitors - 2
  • Primary LCD size - 8.0"
  • Smart device integration - Wireless Apple CarPlay & Wireless Android Auto
  • Delay-off headlights
  • Auto high-beam headlights
  • Variably intermittent wipers
  • Rain sensing wipers
  • Speed sensitive wipers
  • Rear window defroster
  • Front reading lights
  • Rear reading lights
  • Appearance - digital
  • Configurable
  • Outside temperature display
  • Low tire pressure warning
  • Trip computer
  • Lane departure - Lane Departure Alert (LDA) w/Steering Assist active
  • Blind spot - Blind Spot Monitor (BSM) warning
  • Traffic sign information
  • Exterior parking camera rear
  • Forward collision - Pre-Collision System (PCS) w/Intersection Support mitigation w/left turn assist
  • Rear collision - Rear Cross-Traffic Alert (RCTA) warning
  • 4 wheel disc brakes
  • ABS brakes
  • Brake assist
  • Dual front impact airbags
  • Dual front side impact airbags
  • Overhead airbag
  • Rear side impact airbag
  • Occupant sensing airbag
  • Panic alarm
  • Tracker system - Safety Connect (up to 10-year trial subscription)
  • Ignition disable
  • Electronic stability
  • Traction control
  • Front pedestrian detection - prevention
  • Brakes regenerative
  • Max seating capacity - 5
  • Front seats - bucket
  • Front center armrest
  • Rear seats - bench
  • Split folding rear seat
  • Rear seats Folding position - fold forward seatback
  • Seat Upholstery - cloth
  • Air conditioning
  • Automatic temperature control
  • Speed control
  • Adaptive Cruise Control - Full-Speed Range Dynamic Radar Cruise Control (DRCC)
  • Power windows
  • 1-touch down
  • 1-touch up
  • Remote keyless entry
  • Proximity key - doors and push button start
  • Illuminated entry
  • Heated steering wheel
  • Tilt steering wheel
  • Telescoping steering wheel
  • Driver vanity mirror
  • Passenger vanity mirror
  • Emergency communication system - Safety Connect (up to 10-year trial subscription)
  • Navigation system - Drive Connect Cloud Navigation (1-year trial subscription)
  • Front beverage holders
  • Rear beverage holders
  • Overhead console
  • Driver door bin
  • Passenger door bin
  • Rear door bins
  • Preconditioning
  • Traction battery level
  • Power/regen
  • Acoustic pedestrian protection

Trims

  MSRP Engine Transmission City/Hwy mpg
SE 2024 Toyota Prius Prime Hatchback SE Search New $32,975   150-hp 2.0L 4-cyl  continuously variable auto  No Data  
XSE
Search New
$36,225   150-hp 2.0L 4-cyl  continuously variable auto  No Data  
XSE Premium
Search New
$39,670   150-hp 2.0L 4-cyl  continuously variable auto  No Data  

A Lifetime Warranty on Every New Toyota Model

Whether you're looking at an economical Toyota Prius, a three-row Toyota Highlander, or a rugged Toyota Tundra, keeping up with your regularly scheduled maintenance means keeping your lifetime warranty. By offering this program with every new Toyota model we sell, you can have confidence that your investment will be protected as long as you do your part to keep it maintained.

New Toyota Cars

Norwalk, OH drivers looking for a new sedan will find plenty of options in the Toyota family.

The redesigned Yaris brings a sense of fun with its new exterior, and inside its both comfortable and well-appointed.

The all-new Corolla makes excellent use of the new Toyota design language, with a sporty exterior and tech-packed interior.

The larger Camry and Avalon bring interior space and supreme handling to all Lorain drivers.

New Toyota SUVs

From the new CH-R to the full-size Land Cruiser, the family of Toyota SUVs is more diverse than ever.

The all-new RAV4 looks as rugged as it is, with all-wheel drive taking the SUV into capable off-road territory.

For a little extra space, choose the Highlander for an available third-row seat and ample towing capacity.

New Toyota Trucks

Amherst, OH drivers looking for pickups will find the rugged Tundra and spunky Tacoma to offer vastly different experiences. The Tundra's brute force can take on any tall task, while the Tacoma's sporty off-road performance makes it ideal for tackling tough terrain.

Hybrid Models Available

From the legendary Prius to hybrid versions of popular models such as the RAV4, Camry, Corolla, Avalon, and Highlander, there is a hybrid Toyota model for every Sandusky buyer.

Sports Cars

The rear-wheel drive Toyota 86 brings a massive dose of fun to the Norwalk, OH area, and later this year the highly-anticipated 2020 Toyota Supra will take things up a notch with its six-cylinder turbo.

Visit FirelandsToyota to Learn More

To explore the full lineup of Toyota models in person, visit our Sandusky dealership today! Our friendly staff will be thrilled to talk to you about your needs and find the new Toyota model that best fits your lifestyle. And once you take one home, you'll have the confidence of a lifetime powertrain warranty to complement your purchase.

*The advertised price does not include sales tax, vehicle registration fees, finance charges, and any other fees required by law. Price excludes $250.00 documentation fee."

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